Climate challenges, new markets, and rising costs could shape this season’s outcomes
KARACHI: Pakistan is aiming to export 125,000 tons of mangoes during the upcoming season beginning May 25, 2025, with the potential to earn $100 million in foreign exchange, according to the Pakistan Fruit and Vegetable Exporters Association (PFVA).
This year’s export target is 25,000 tons higher than the previous season, signaling a strong push to expand the country’s global footprint in mango exports. However, exporters remain cautious amid production concerns due to climate change and increasing water scarcity.
“Pakistan’s mango production is under growing pressure,” said Waheed Ahmed, Patron-in-Chief of the PFVA. “We anticipate a 20% decline in yield this season, which may bring total output down to around 1.4 million tons, from the average of 1.8 million tons.”
The majority of Pakistan’s mangoes 70% are cultivated in Punjab, followed by 29% in Sindh, and 1% in Khyber Pakhtunkhwa. Rising temperatures, erratic weather patterns, and diminishing water availability are major threats to consistent yields, Ahmed added.
Despite these setbacks, exporters are optimistic about breaking into non-traditional markets. Alongside established buyers, efforts are underway to grow exports to Japan, the United States, South Korea, and Australia, with a special focus on Turkey and China.
In a promising development, South Africa is expected to open its market to Pakistani mangoes for the first time. “Quarantine officials from South Africa are scheduled to visit Pakistan during the season. We are hopeful this will lead to formal market access,” Ahmed said.
The PFVA also voiced concerns over the rising cost of exports amid regional geopolitical tensions. Due to strained relations with India, shipping companies have levied additional surcharges on Pakistani cargo, putting exporters at a competitive disadvantage.
“We urge the Ministry of Commerce and the Ministry of Maritime Affairs to take urgent action and help remove these excessive freight charges,” Ahmed said.
He stressed that the success of this year’s export drive hinges on favorable weather. “Extreme heat, unseasonal rainfall, or high winds could cause significant losses. The coming months will be crucial.”
Ahmed called for comprehensive policy action to safeguard Pakistan’s mango industry. He emphasized the need for climate-resilient varieties, modern irrigation systems, and increased research and development to help secure the future of this high-value crop.
