For years, Instagram creators have debated whether using the phrase “link in bio” in captions hurts post reach. Now, Instagram has officially debunked the myth.
Instagram’s Official Response
Adam Mosseri, Head of Instagram, directly addressed the rumors in a recent post:
“If you say ‘link in bio,’ it will not affect your reach one way or another. You’re more than welcome to say it as much as you like.”
This clarification ends widespread speculation that the algorithm punishes posts encouraging users to leave the platform.
No Evidence of Algorithmic Suppression
Independent studies by social media analysts and platforms like Hootsuite also confirm there’s no measurable drop in engagement tied to using the phrase. Instagram’s algorithm prioritizes likes, comments, shares, saves, and watch time—not specific keywords.
Why Creators Still See Variations
Some creators still claim their reach dips when using “link in bio.” But experts say this could be due to:
✅ Less engaging visuals or captions
✅ Posting at non-optimal times
✅ Audience fatigue from repeated CTAs
So, the algorithm isn’t suppressing your content; it’s likely a matter of content quality and timing.
Best Practices for Driving Traffic
Even though “link in bio” is safe, marketers recommend:
Varying CTAs to keep audiences engaged
Using Stories with link stickers or pinned comments
Tracking clicks through analytics tools to measure real impact
So, feel free to use “link in bio” without fear—it won’t kill your views.
