Saudia, the national airline of Saudi Arabia, has been awarded the prestigious ‘Best in Class for Service-Guest Experience’ by the Airline Passenger Experience Association (APEX) for 2025, securing the highest score among all APEX World Class airlines.
The award, one of three pillars assessed under APEX World Class status — alongside safety & well-being and sustainability — celebrates Saudia’s excellence in delivering seamless service, personalized hospitality, and authentic Saudi cultural warmth.
For Pakistan, one of Saudia’s most important markets, the recognition reaffirms the airline’s commitment to offering travelers a superior, comfortable, and culturally attuned journey. The carrier continues to strengthen ties between Saudi Arabia and Pakistan through upgraded cabins, faster in-flight connectivity, premium dining, and curated entertainment.
Rossen Dimitrov, Saudia’s Chief Guest Experience Officer, said: “This achievement reflects the passion and dedication of our team. Guided by Saudi Vision 2030, we are committed to redefining the guest journey and setting new benchmarks for the aviation industry.”
Saudia’s transformation strategy focuses on elevating every stage of travel while showcasing Saudi culture and hospitality worldwide. For Pakistani passengers, this translates into improved service quality, modernized travel experiences, and stronger connectivity with the Kingdom.
